Our Story

Since 2016, Malcolm has been blending a concoction of oils to develop his own unique scent. He personally was looking for a fragrance that would last all day, cover up any scent including food or smoke but wasn’t looking to retail or mass produce. In reflection, as a young man , Malcolm could remember a time when his father would remind him that you “MUST smell as good as you look.”

O By Omowale is named after himself; Omowale being his given middle name. Omowale is Yoruba for “ the Son will return home” and was the name given to Malcolm X on his first journey back to Ghana, Africa.

As a New Yorker and Bronx native frequent trips to 125th street were a ritual. On 125th street on any given day you would see vendors selling everything under the sun including essential oils and incense. These scents intrigued Malcolm so much that he started to try them on, one roll on at a time. Realizing these scents lasted almost double the amount of time that his expensive colognes did. “Scents excited me, just like clothing, it’s an expression of oneself, it’s what you WEAR.” - Malcolm